Sales and Marketing

  • Refining your sales process
  • Improving lead generation
  • Developing existing and lapsed customers
  • Defining your uniqueness

Refining your sales process

Maximizing your conversion rate from enquiry to sale is one of the most effective ways of improving your revenue. Many businesses just don’t put enough thought and effort into sales process. Making sure prospects have a wow experience at the very start of their journey and improve sales management are important areas that can provide surprisingly good results.

We’ll help you:

 Increase your conversion rate by reviewing and improving your sales process from initial enquiry through to after sale

 Implement the correct reporting and training to manage your sales team/channels effectively

 Reduce pricing objections by injecting personality and flare into your customer journey so that you stand out from the crowd.

Improving lead generation

Generating a sufficient volume of qualified enquiries is vital to growing your turnover and profit. The key is building a marketing machine that can deliver consistent results over a reasonable time frame with decent ROI.

We’ll help you:

Improve the effectiveness of your existing lead generation strategies

 Define your target market/s and implement a bespoke marketing plan that can effectively funnel quality prospects into your sales process

 Help you to calculate and understand important concepts like client lifetime value, acquisition costs, ROI per lead source

Developing existing and lapsed customers

If you have an established business this will almost certainly be a key area for development. Many businesses are so focused on chasing new customers that they often neglect this precious asset.

We’ll help you:

 Reactive lapsed clients by implementing a process to track and convert lapsed clients

 Increase revenue from existing clients through effective marketing strategies and sales management

 Improve referrals and loyalty by developing customers into raving fans

Defining your uniqueness

Standing out from your competitors leads to better margins and increased sales. The key to achieving differentiation is to avoid generic clichés and to really discover your businesses personality and ideal customers

We’ll help you:

 Stand out by defining your compelling unique selling point or guarantee

 Integrate your USP across the entire customer journey so that you deliver on your promise

 Align your marketing collateral and branding to your USP

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